Face au contexte actuel, dans lequel les polémiques alimentaires concernant le sucre et les matières grasses se multiplient et duquel on voit émerger une réglementation renforcée, quelle est aujourd’hui la perception du sucre par le consommateur ?
Et bien on remarque que l’image du sucre reste globalement bonne (6,3/10) et arrive même en tête des aliments les plus porteurs d’image, aux côtés de la viande rouge et du lait. En effet, le sucre reste un élément associé à des valeurs très positives telles que l’énergie, le plaisir mais aussi le goût (90%). 63% des consommateurs s’accordent à dire qu’il s’agit d’un « produit sain » et 74% un produit authentique. Mais surtout, le sucre est considéré comme «bon pour le moral» par 82% des personnes interrogées.
Retrouvez tous les résultats de cette enquête sur le site www.lesucre.com
Enquête Collective du Sucre – OpinionWay réalisée en Octobre 2011 sur l’image et les perceptions du Sucre, auprès de d’un échantillon de 2003 personnes représentatif de la population française âgée de plus de 15 ans.







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